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What your website visitors care about most

Jun 01, 2023

Most of your website visitors are trying to solve a problem, so make your messaging customer centric

Prospective customers aren't coming to your website to read about your incredible history, awards, and accolades. Those are great and sure, mention them on your website, but prospective customers mostly care about how you can help them solve their problem. If the awards and accolades help communicate that, fine. But the truth is, prospective clients are coming to your website to see and research if you can solve their problem. They are thinking about themselves, their company, their issue and how you might be able to help them. If they come to your website and just hear about how great you are and don't see how you can help them, you just lost a prospective new client. They have a need, an issue, a problem, and/or maybe even a crisis, and they need someone to solve it. They're asking, "Is this company the one that can help me?" That's why your messaging must be clear, compelling, short and to the point. You have about 15-20 seconds before they are bouncing off of your website and you need a quick soundbite that's going to get their attention and show them that you're the company that can help them solve their issue. It could be pet grooming, orthodontics, banking, clothing, but the reason your visitor is on your website is because they have a need and want to know if you can solve it.


That's why before you even build your new website, we recommend our 7 part branding process to help you clarify your messaging, establishing your company voice, and identity, and then launch your new website and marketing campaigns.


Our 7 part marketing framework to developing your messaging around your target audience includes:


  • Branding

Who are you as a company and how we can differentiate you in the marketplace.

  • Buyer Personas

Who are you trying to reach and what does your audience need/care about.

  • Market Analysis

Who are your competitors and how to position your offering

  • Messaging Strategy

What is your message and will it resonate?

  • Company voice and tone

How will your target customer best receive your message, how and where will you communicate it?

  • Visual Identity

What are your current colors, logo, and identity communicating and is it consistent across the board?

  • Brand/Rebrand Analysis

Do you need a rebrand, new logo, colors, tag line?




By Kyle Patterson 05 May, 2024
Unlocking Business Success with Mobile Apps: A Comprehensive Guide In today's digital age, mobile apps have become indispensable tools for businesses looking to stay competitive and engage with their customers effectively. From enhancing customer experiences to boosting sales and streamlining operations, mobile apps offer a myriad of benefits that can propel your business to new heights. Let's delve into the key advantages of incorporating mobile apps into your business strategy. 1. Enhanced Customer Engagement Mobile apps provide a direct channel of communication with your customers, allowing you to engage with them in real time. Features such as push notifications, personalized content, and in-app messaging enable you to deliver targeted marketing messages and updates, keeping your audience informed and engaged. This level of interaction fosters stronger relationships with customers, leading to increased loyalty and repeat business. 2. Improved Accessibility and Convenience With mobile apps, your business is accessible to customers anytime, anywhere. Whether they're on the go or relaxing at home, users can access your products or services with a few taps on their smartphones or tablets. This convenience not only enhances the user experience but also increases the likelihood of conversions and sales as customers can make purchases or inquiries instantly. 3. Enhanced Brand Visibility and Recognition Having a mobile app for your business can significantly boost your brand's visibility and recognition. Apps act as a constant reminder of your brand on users' devices, reinforcing brand awareness and familiarity. A well-designed app with engaging features and a user-friendly interface can leave a lasting impression on customers, making your brand more memorable and recognizable in a crowded market. 4. Personalized Customer Experience Mobile apps allow you to gather valuable data and insights about your customers' preferences, behavior, and interactions. With this information, you can personalize the user experience by offering tailored content, recommendations, and promotions based on individual interests and buying patterns. Personalization not only enhances customer satisfaction but also increases the likelihood of conversions and repeat business. 5. Streamlined Business Operations Internally, mobile apps can streamline various business operations and processes, leading to increased efficiency and productivity. Whether it's inventory management, order processing, or communication within teams, mobile apps can automate tasks, reduce manual errors, and facilitate seamless collaboration. This optimization of workflows translates into cost savings and improved overall performance. 6. Competitive Advantage In a competitive business landscape, having a mobile app can give you a significant edge over competitors who rely solely on traditional channels. A well-executed app strategy demonstrates your commitment to innovation, customer-centricity, and adaptability to modern technologies. It allows you to stay ahead of market trends, attract tech-savvy customers, and differentiate your brand in the market. 7. Data-driven Insights and Analytics Mobile apps provide valuable data and analytics that can inform strategic decision-making and marketing strategies. Through app analytics, you can track user engagement, conversion rates, customer feedback, and more, gaining actionable insights into your app's performance and areas for improvement. These data-driven insights empower you to make data-backed decisions that drive business growth and success. Embrace the Power of Mobile Apps for Your Business In conclusion, mobile apps offer a plethora of benefits that can transform your business and drive sustainable growth. From enhancing customer engagement and loyalty to streamlining operations and gaining a competitive advantage, the advantages of mobile apps are undeniable. Whether you're a small startup or an established enterprise, integrating a mobile app into your business strategy can pave the way for success in today's digital era. Ready to harness the power of mobile apps for your business? Contact us today to learn how our mobile app development services can help you achieve your goals and unlock new opportunities.
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