Does your website have these four elements?
4 essential elements for a high converting, high performing website design
Before doing business with you, clients are going to visit your website. They want to see how you can solve their problem if you've helped others and how you're different from your competitors before making the call or the sale. Most business owners don't have the time to build a website while running their business. Yes, there are do-it-yourself options that can be a temporary fix, but they don't allow for the customization and professional quality businesses need to set themselves apart. They're cookie-cutter sites and are ineffective for establishing rapport with prospective clients or bringing in new business.
For these reasons, businesses turn to
L2 Digital Marketing - your go-to provider for the best website design,
search engine optimization, and advertising solutions.
How do you know if you need a website refresh? Here are a few things we look for when assessing websites for clients:
User-friendly website: You want a clean, crisp, easy-to-navigate website. Don't make people guess how to find out more about you. Links should be clear and navigation simple. Make it easy on your customer and track how people engage with your site through analytics. Make absolutely sure your website operates well on mobile devices.
Clear messaging:
Don't try and be cute, be clear with what you offer and how people can work with you. Your one-liner across the banner of your website should tell people exactly what you do in 20 words or less. You want to take time to develop the content and copy of your website. We recommend our
branding services to make your brand voice, imagery, logo, and tagline clear and optimized for the best results in the marketplace.
How you help your client: Don't make your website all about you. Talk about how you can solve your client's problems. That's what they care about more than anything. They aren't as concerned with your company history, founder, the year you were born, etc. People want to know how you solve their problems. Period. Communicate this clearly and show how you've helped others.
Strong call to action:
What do you want website visitors to do? Call you? Fill out a form? Buy now? Make it clear and easy for your client to take the desired action. This could be a call to action button in the top right corner or a buy now button under your product. It could be a call button for mobile device users. Whatever the case, make it easy and make it obvious what you want your clients to do.
We could go on and on, but we'll stop here for now. Ready to get started on your website refresh? Contact us today to get started for as low as $499.
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As a leading digital marketing & website design company in Los Angeles, L2 Digital Marketing consistently strive to perform at the highest level within our industry. We will not offer a product or service that we ourselves would not be 100% happy with and stand behind. Our promise to you is to ensure that you are satisfied with the products that are being fulfilled and in turn building a long standing relationship together.
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L2 Digital Marketing, a leading advertising agency based in Los Angeles, California serving businesses with website design and digital marketing services in the Greater Los Angeles Metropolitan Area and nationwide. Providing a full suite of digital marketing tools and services to help your business succeed online.