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The power of your website email opt-in

Jun 11, 2023

Best practices for an email opt-in offer that works

What happens when a visitor gets to your website? They might poke around for a minute, read your homepage, maybe watch a high-quality video, check your about page, and they're gone. Possibly never to be heard from again. Opportunity lost.


Or is it?


Enter the email opt-in.


What is an email opt-in offer? An email opt-in offers your website visitors a valuable piece of content in exchange for giving you their email address. The key here is to create a must have value-added PDF, webinar, book chapter, or other valuable content in exchange for your website visitor's email address.


You need to market the piece of content and make it highly polished, very professional, and must have, can't miss content.


Make it easy for your visitor to give you their email address and sign up. Don't make it a page of questions. The more information you ask for the harder less people who will give you the information. I suggest name and email, nothing else.


Next you want to set up an email automation system so as soon as they sign up, your email provider (i.e. Mailchimp, Constant Contact) kicks off and sends them the piece of content immediately in their inbox.


Now that you've provided a quality piece of well designed highly useful content for your email opt-in, you need to follow up with some automated email messages to keep your brand top of mind and help your website visitor to complete the purchase, make the call, set up the appointment, etc. More on your email automated series content later. For now let's make the case for why your business should have an email opt-in offer.


What can an email opt-in do for your business?


Solve a problem: Clients are visiting your website to solve a problem. Add value to the client by giving them valuable information that is useful to them. Help them solve the problem of knowing where to go for your particular product or service.


Develop credibility: Build rapport and establish your area of expertise. Showcase why you are the company that knows this area best and why your company should get the business.


Share your expertise: Your website visitors need to know that you are an authority with experience and success in the field your business represents. Your email opt-in lets people know just that.


Email automation: Set it and forget it. Your automated series works for you while you're sleeping, away on vacation, or busy running your company.


E-commerce conversions: With an email opt-in and automated email series, you're building long term relationships that will yield results over time. On average it takes 7 touches for a sale, think of your email automation series as an extension of your sales and marketing efforts.


By Kyle Patterson 05 May, 2024
Unlocking Business Success with Mobile Apps: A Comprehensive Guide In today's digital age, mobile apps have become indispensable tools for businesses looking to stay competitive and engage with their customers effectively. From enhancing customer experiences to boosting sales and streamlining operations, mobile apps offer a myriad of benefits that can propel your business to new heights. Let's delve into the key advantages of incorporating mobile apps into your business strategy. 1. Enhanced Customer Engagement Mobile apps provide a direct channel of communication with your customers, allowing you to engage with them in real time. Features such as push notifications, personalized content, and in-app messaging enable you to deliver targeted marketing messages and updates, keeping your audience informed and engaged. This level of interaction fosters stronger relationships with customers, leading to increased loyalty and repeat business. 2. Improved Accessibility and Convenience With mobile apps, your business is accessible to customers anytime, anywhere. Whether they're on the go or relaxing at home, users can access your products or services with a few taps on their smartphones or tablets. This convenience not only enhances the user experience but also increases the likelihood of conversions and sales as customers can make purchases or inquiries instantly. 3. Enhanced Brand Visibility and Recognition Having a mobile app for your business can significantly boost your brand's visibility and recognition. Apps act as a constant reminder of your brand on users' devices, reinforcing brand awareness and familiarity. A well-designed app with engaging features and a user-friendly interface can leave a lasting impression on customers, making your brand more memorable and recognizable in a crowded market. 4. Personalized Customer Experience Mobile apps allow you to gather valuable data and insights about your customers' preferences, behavior, and interactions. With this information, you can personalize the user experience by offering tailored content, recommendations, and promotions based on individual interests and buying patterns. Personalization not only enhances customer satisfaction but also increases the likelihood of conversions and repeat business. 5. Streamlined Business Operations Internally, mobile apps can streamline various business operations and processes, leading to increased efficiency and productivity. Whether it's inventory management, order processing, or communication within teams, mobile apps can automate tasks, reduce manual errors, and facilitate seamless collaboration. This optimization of workflows translates into cost savings and improved overall performance. 6. Competitive Advantage In a competitive business landscape, having a mobile app can give you a significant edge over competitors who rely solely on traditional channels. A well-executed app strategy demonstrates your commitment to innovation, customer-centricity, and adaptability to modern technologies. It allows you to stay ahead of market trends, attract tech-savvy customers, and differentiate your brand in the market. 7. Data-driven Insights and Analytics Mobile apps provide valuable data and analytics that can inform strategic decision-making and marketing strategies. Through app analytics, you can track user engagement, conversion rates, customer feedback, and more, gaining actionable insights into your app's performance and areas for improvement. These data-driven insights empower you to make data-backed decisions that drive business growth and success. Embrace the Power of Mobile Apps for Your Business In conclusion, mobile apps offer a plethora of benefits that can transform your business and drive sustainable growth. From enhancing customer engagement and loyalty to streamlining operations and gaining a competitive advantage, the advantages of mobile apps are undeniable. Whether you're a small startup or an established enterprise, integrating a mobile app into your business strategy can pave the way for success in today's digital era. Ready to harness the power of mobile apps for your business? Contact us today to learn how our mobile app development services can help you achieve your goals and unlock new opportunities.
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