The high cost of not ranking on Google search
February 27, 2023
How much is poor search engine ranking costing your business?
The primary way most people discover your business is through online search.
Yes, social media is growing and is influential for certain types of products and brands. However, for most local service based businesses, online search on Google is the number one go to opportunity to grow your business online. Yet, most businesses are not investing in a robust SEO program that actually drives traffic to their business website. Most businesses are leaving it up to chance that someone will stumble upon their website and perhaps give them a call. At L2 Digital Marketing, we help you create a website and SEO combination that gets results so your business grows. With SEO there are proven strategies and tactics that work. Yet, most businesses aren't making the investment in SEO to grow their business. If you want the same results as you've always gotten keep doing what you've always done. If you're serious about growing your business online, let's talk.
Most business want a great looking website and they're right. A great website with excellent design and well written copy is essential. But how are people going to find your website, if you're not showing up in Google search results for your industry? You need to be on page one or you're not even in the game. Yes, you can cold-call. You can email. You can hand out business cards at networking events. Those are good and valid ways to drive exposure to your website. But at the point of purchase when someone is ready to buy and they go online and type for "insert your business in Los Angeles or near me" and you're no where to be found, chances are they will go with someone else.
You're losing business every day if you're not ranking on page one of Google search results for your local market.
Stop losing business, start an SEO campaign with L2 Digital Marketing and watch your keyword strategy produce results for your business. We make it easy and affordable. Plus, we're offering a website with SEO campaign for just $299 per month - one year contract required. Get started today.
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Launching a startup is exciting—but also overwhelming. With limited time, tight budgets, and pressure to prove traction, a strong, solid marketing plan if often overlooked for a fly by the seat of your pants, paid ads here and there when you get around to it. Yet, the truth is clear: without smart marketing, even the best products and services struggle to find their audience. At Thrive Marketing, we’ve seen too many startups delay or underinvest in marketing, only to scramble later. The good news? You don’t need a huge budget or a massive team. What you need is a focused strategy, consistent execution, and clear measurement. Here are the best practices every startup should follow when building their marketing foundation: 1. Define Your Core Audience First Don’t try to market to “everyone.” Successful startups start small and grow big. Identify: Who your ideal customer is Their biggest pain points Where they spend time online The more specific your audience definition, the easier it will be to create messaging that resonates. 2. Build a Brand Story That Connects People don’t just buy products—they buy into a story. Share why you started, the problem you’re solving, and the vision you’re chasing. This creates emotional connection and sets you apart from competitors. 3. Focus on Digital Channels That Drive Early Wins Instead of spreading yourself thin across every platform, double down on what works: Social Media: Pick 1–2 platforms where your customers spend the most time. Email Marketing: Build your list early; it’s your most valuable owned channel. Paid Ads (with Testing): Even small ad budgets can validate messaging fast. 4. Track Metrics That Matter Vanity metrics (likes, followers) look good but don’t pay the bills. For startups, focus on: Cost per lead Conversion rate Customer acquisition cost Lifetime value A lean dashboard of 3–5 KPIs is better than chasing 20. 5. Iterate Constantly Startups thrive on agility. Test campaigns, measure results, and pivot quickly. The goal is not perfection—it’s momentum, learning, and improving constantly. 6. Don’t Go It Alone Many founders try to do all their marketing themselves, only to burn out. Outsourcing to trusted marketing partners or hiring fractional marketing support gives you expertise without full-time costs—so you can stay focused on growing your business. Final Thoughts Startup marketing doesn’t have to be overwhelming. By defining your audience, telling a compelling story, choosing the right channels, tracking meaningful metrics, and staying agile, you’ll set your company up for long-term growth. At Thrive Marketing, our mission is simple: to help startups and small businesses build marketing systems that work. Whether you’re pre-launch, newly launched, or scaling, the right marketing foundation will help you attract customers and investors—and thrive in a competitive market.
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At L2 Digital Marketing, we understand that SEO can be complex and time-consuming. That’s why we offer a straightforward, affordable solution to help your business thrive online. Our experienced team is dedicated to delivering results and providing exceptional customer service. With our basic SEO package, you can focus on running your business while we handle the intricacies of SEO.
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A New Era in Marketing with L2 Digital Marketing & AI In today's rapidly evolving digital landscape, staying ahead of the curve is essential for any business aiming to thrive. At L2 Digital Marketing, we recognize the transformative power of artificial intelligence (AI) in impacting how we engage with customers, optimize campaigns, and drive growth. This article delves into our capabilities with AI and explores how leading platforms like HubSpot harness this technology to deliver unparalleled results. The AI Advantage in Digital Marketing AI has emerged as a game-changer in digital marketing, offering tools and techniques that enhance efficiency, accuracy, and personalization. Here are key areas where AI makes a significant impact: 1. Data Analysis and Insights: AI excels at processing vast amounts of data swiftly and accurately. At L2 Digital Marketing, we utilize AI-powered analytics to gain deeper insights into customer behavior, preferences, and trends. This enables us to make data-driven decisions that enhance the effectiveness of our marketing strategies. 2. Personalization: One of the most significant advantages of AI is its ability to deliver personalized experiences. By analyzing customer data, AI can create highly tailored content and recommendations. This personalization fosters stronger customer relationships and increases conversion rates. 3. Automation : AI-powered automation tools streamline repetitive tasks such as email marketing, social media posting , and ad management. This not only saves time but also ensures that campaigns run seamlessly, allowing our team to focus on strategic planning and creative execution. 4. Predictive Analytics: AI can forecast future trends and outcomes based on historical data. Predictive analytics helps us anticipate customer needs, optimize budget allocation, and improve campaign performance, ensuring that our clients stay ahead of their competition. 5. Chatbots and Customer Support: AI-driven chatbots provide instant, 24/7 customer support, enhancing customer satisfaction and engagement. These intelligent bots can handle a wide range of queries, from basic information requests to complex troubleshooting, freeing up human resources for more intricate tasks. AI-Powered Platforms: The HubSpot Example HubSpot is a prime example of a platform that effectively integrates AI to boost digital marketing efforts. As a leader in inbound marketing, HubSpot offers a suite of AI-driven tools that complement our services at L2 Digital Marketing. As a Hubspot partner, we're also able to implement their CRM for your sales and marketing efforts. - Content Strategy: HubSpot's AI analyzes top-performing content and suggests topics that are likely to resonate with your audience. This ensures that your content strategy is always aligned with current trends and audience interests. - SEO Optimization : AI tools in HubSpot help optimize content for search engines by providing insights into keyword performance, search trends, and competitor analysis. This improves organic search rankings and drives more traffic to your website. - Lead Scoring: HubSpot uses AI to score leads based on their likelihood to convert. This allows us to prioritize high-quality leads and tailor our marketing efforts to nurture them effectively. - Email Marketing: With AI, HubSpot can personalize email content, predict the best times to send emails, and optimize subject lines for higher open rates. This leads to more engaging and successful email campaigns. - CRM Integration: HubSpot's AI-powered CRM tools track and analyze customer interactions, providing valuable insights into customer journeys. This helps us tailor our marketing strategies to meet the specific needs of different customer segments. L2 Digital Marketing: Your Partner in AI-Driven Success At L2 Digital Marketing, we are committed to leveraging the full potential of AI to enhance your digital marketing efforts. Our team of experts continuously explores new AI technologies and integrates them into our services to provide cutting-edge solutions. Whether you are looking to improve customer engagement, drive more traffic, or increase conversions, our AI-driven approach ensures that you achieve your marketing goals efficiently and effectively. In conclusion, the integration of AI in digital marketing is not just a trend but a necessity in today's competitive environment. Platforms like HubSpot, with their advanced AI capabilities, offer powerful tools that drive success. At L2 Digital Marketing, we harness these tools to deliver results that exceed expectations. Embrace the future with us and experience the transformative power of AI in digital marketing.
