1) Communicate with your clients and prospects is key. Whether your business operations have been totally interupted or you've been forced downsize during the pandemic, keeping the lines of communication open during this pandemic is critical to your long term success. One of the best ways to keep people informed of your business hours and options for purchase is through Google My Business, an app and free product from Google that lets you quickly update your essential business information as people search online for your business. Keeping this information up to date is critical so people know how they can interact with you. Maybe you're now offering virtual training, or take out only orders. Google My Business lets you communicate with prospects and customers on the status of your business when they perform a search for your business with Google.
Small business and marketing in the midst of COVID-19
Keeping communication current and consistent with clients & prospects
COVID-19 has presented incredible challenges for businesses large and small. There's no easy answers on how to navigate this extremely difficult time. Hopefully your company was able to take advantage of the Payroll Protection Program and there is light beginning to glisten at the end of this tunnel. In the meantime there are a few digital marketing tools you can be utilizing to set yourself up for success both online and off-line, post-pandemic. Here are a couple of ways you can position your business for success.
2) Utilize social mediachannels to keep customers and prospects engaged. As many jobs have moved remote and online, communicated through social media can be a very effective option and way to keep people engaged and informed of what's happening in your business and what options people have to engage with you.
3) Investing in you optimizing your website . As things have slowed down considerably, taking the time to invest in your web presence and search engine optimization is a key cost that could pay significant dividends post-pandemic. Identifying keywords and phrases for your industry is key as the business world is undergoing a significant shaking and change in landscape. Post-pandemic people are going to begin doing business and markets will recover. Taking the time to invest in your business website and online growth will pay off.
4) E-commerce/website development . Adding retail products to your website and developing avenues of sales online, digital products, video consulting, digital products and services and more viable now than ever before. Investing in pivoting your business model to include online growth and investment will go far in the days to come.
L2 Digital Marketing helps businesses succeed online with digital marketing tools and services. We're happy to offer a free video consultation and audit of your businesses online presence.
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