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Growing your business with video

Kyle Patterson • Sep 06, 2022

The growth of online video is exploding and for a good reason. It's hands down the best storytelling medium for businesses.

video-for-business

The growth of online video is exploding and for a good reason. There is no better storytelling platform than video to build your brand, connect with customers or clients, and convert visitors into customers.


Building a video strategy into your marketing plan is a must. Businesses need to tell their story and differentiate themselves in the marketplace and video is quickly becoming the medium of choice. But where do you start?


First, determine the type of video to produce. Depending on your business model and the type of products or services you bring to market you’ll want to choose one, some, or even all of the following formats for use in marketing to different audiences. Here are a few types of video 


Storytelling Video.


Storytelling videos connect your brand or company with potential customers. Usually done by the company founder or spokesperson, these videos are heartfelt, relating the story of the company’s founding to an audience. By sharing the mission, vision, and values of the company. 


Example: Dollar Shave Club & Bite

Explainer video


Explainer videos break down your company’s products or services into short digestible segments to quickly and succinctly show your product or service. Think of an elevator pitch in video format. Using text, b-roll, and photography overlayed with music, this is the simplest way to get started with video. These can be lower budget, and combine different media into a polished piece that help you explain what’s unique about your business and why customer’s should care. Make it simple, clear, and to the point. 

Animated video


Animated videos are one of the most popular formats for business video. Often times combined with explainer videos, these are another way to quickly explain what your product or service does in a fast digestible and creative way. Often more entertaining than a talking head, and a way to make something as boring as banking, appear in vogue, animated videos are as entertaining and creative as they are helpful and attractive. Include a call to action, and connect your video to a special offer.



Product Feature Video



Focusing on one specific part of your business, product features highlight features and benefits of your product or service. Product features help with the positioning of your brand, company, or service in the marketplace by demonstrating what sets your product apart from competitors. Showcasing your product, giving 360 degrees views, cost and benefit analysis, give your company the edge with feature videos.

How to video



How to videos are easy to make and are demonstrable in nature to show people how to use your product or solution. Different than explainer videos, how to videos are for do-it-yourself products or services. Think tools or products that need instruction or directions to use. Video is the simplest and more modern way to give instructions.  

Determining the right video format is a big decision. Working with a marketing firm like ours can help guide you through the process and create the right script to reach the right people with the right message.


Once you determine the type of video that is going to speak best to the audience and represent your product or service,  you need to develop a distribution strategy. That’s what we’ll talk about in our next post.

Mobile App Development Near Me

By Kyle Patterson • 05 May, 2024
Unlocking Business Success with Mobile Apps: A Comprehensive Guide In today's digital age, mobile apps have become indispensable tools for businesses looking to stay competitive and engage with their customers effectively. From enhancing customer experiences to boosting sales and streamlining operations, mobile apps offer a myriad of benefits that can propel your business to new heights. Let's delve into the key advantages of incorporating mobile apps into your business strategy. 1. Enhanced Customer Engagement Mobile apps provide a direct channel of communication with your customers, allowing you to engage with them in real time. Features such as push notifications, personalized content, and in-app messaging enable you to deliver targeted marketing messages and updates, keeping your audience informed and engaged. This level of interaction fosters stronger relationships with customers, leading to increased loyalty and repeat business. 2. Improved Accessibility and Convenience With mobile apps, your business is accessible to customers anytime, anywhere. Whether they're on the go or relaxing at home, users can access your products or services with a few taps on their smartphones or tablets. This convenience not only enhances the user experience but also increases the likelihood of conversions and sales as customers can make purchases or inquiries instantly. 3. Enhanced Brand Visibility and Recognition Having a mobile app for your business can significantly boost your brand's visibility and recognition. Apps act as a constant reminder of your brand on users' devices, reinforcing brand awareness and familiarity. A well-designed app with engaging features and a user-friendly interface can leave a lasting impression on customers, making your brand more memorable and recognizable in a crowded market. 4. Personalized Customer Experience Mobile apps allow you to gather valuable data and insights about your customers' preferences, behavior, and interactions. With this information, you can personalize the user experience by offering tailored content, recommendations, and promotions based on individual interests and buying patterns. Personalization not only enhances customer satisfaction but also increases the likelihood of conversions and repeat business. 5. Streamlined Business Operations Internally, mobile apps can streamline various business operations and processes, leading to increased efficiency and productivity. Whether it's inventory management, order processing, or communication within teams, mobile apps can automate tasks, reduce manual errors, and facilitate seamless collaboration. This optimization of workflows translates into cost savings and improved overall performance. 6. Competitive Advantage In a competitive business landscape, having a mobile app can give you a significant edge over competitors who rely solely on traditional channels. A well-executed app strategy demonstrates your commitment to innovation, customer-centricity, and adaptability to modern technologies. It allows you to stay ahead of market trends, attract tech-savvy customers, and differentiate your brand in the market. 7. Data-driven Insights and Analytics Mobile apps provide valuable data and analytics that can inform strategic decision-making and marketing strategies. Through app analytics, you can track user engagement, conversion rates, customer feedback, and more, gaining actionable insights into your app's performance and areas for improvement. These data-driven insights empower you to make data-backed decisions that drive business growth and success. Embrace the Power of Mobile Apps for Your Business In conclusion, mobile apps offer a plethora of benefits that can transform your business and drive sustainable growth. From enhancing customer engagement and loyalty to streamlining operations and gaining a competitive advantage, the advantages of mobile apps are undeniable. Whether you're a small startup or an established enterprise, integrating a mobile app into your business strategy can pave the way for success in today's digital era. Ready to harness the power of mobile apps for your business? Contact us today to learn how our mobile app development services can help you achieve your goals and unlock new opportunities.
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