6 Elements of Successful Online Marketing Campaigns
Utilizing Search Engine Marketing & Search Engine Optimization as a one-two punch for maximum online impact
Thousands of searches are being done online for your products or services.
Every single day.
Your business needs this traffic. You want these people to find your website. But how? How do you make sure your website is served above your competitors?
This is where investing in search engine optimization and search engine marketing are going to pay huge dividends and bring you new business. This type of work doesn't happen on its own. You need to be intentional about optimizing your website for the right keywords that are going to grow your business.
To successfully land this business on your website and convert an interested party into your customer, I recommend 6 elements to your next online campaign:
1) Research- understand the market for your product or service online and what type of traffic you can anticipate. Knowing this data will help you identify the opportunities and put together a strategy. We recommend a strategy with both SEO and SEM, like a 1-2 punch to get the most impact for every dollar you spend on digital marketing services.
2) Strategy- what results are you looking for? E-commerce sales through your website? Phone calls to your business? Email list growth? E-book/guide downloads and influence.
3) Planning- Decide what type of paid search engine marketing campaign will be best for your product or service. Search campaigns, display network campaigns or social. What's best? You'll know this based on the results you are looking for as well as the type of product or service you offer.
4) Execution- Step 4 is putting the research, strategy and planning into a fully optimized plan. Included in execution is setting up the necessary tracking codes on your website, conversion optimizing the campaign, automating email responses and setting up e-commerce solutions and shipping options.
5) Testing/tweaking/tracking- Based on your maximum cost per click and gross margin, you can test and tweak the campaign for best results. Test and improve your search marketing campaigns to produce results that increase your profit margin and grow your business.
6) Digital Marketing Reporting- I recommend a full report monthly to understand your traffic patterns, sales online, and where you may be losing customers in the process. Make necessary changes to your online marketing campaigns and repeat.




