Blog Layout

Tools to Help Your Business Succeed Online

lemaster • Sep 06, 2016
Tools to Help Your Business Succeed Online

Submitting your website to major internet search directories 

Building on what we started discussing in our last post regarding submitting website to Google Webmasters, you want to focus your attention of three categories within Webmasters to maximize your time and effort within the tool and make sure your website performs to the best of its ability. 


So once you head over to Webmasters and install it into your website, you can begin tracking a number of different reports relating to the performance of your website. Here are three to get started: 


1) Search Appearance


When someone searches online for your site or a keyword you are trying to rank for, what information about your business shows up in search results?


You can control and adjust what information displays through this tool including title of each page of your site, URL or the link and the text with the link, sitelinks to other pages within your website.


This is important because as potential customers search online, what Google displays about your site and business can be the difference between a sale and a missed opportunity. What appears first about your site determines whether someone clicks on you or your competitor.   


2) Search traffic


Understand your traffic and where it’s coming from and what type of device visitors view your site on. 


Google Webmasters allows you to track clicks from Google search results, impressions, click through rate and position on the results that your site appeared. 


This is important to know where your traffic is coming from so you can invest in what is paying off for your business in the long run. It's also important to know what device your site is being view on to make sure your site renders properly. We recommend responsive design because it is the lastest technology but also because it give your visitor the best experience, increasing the possiblity of a sale, donation and/or referral through social media or others avenues. 


3) Google Index


How Google indexes your site is important because it determines how your site shows up in search results. There are a number of issues that can prevent Google from indexing your pages depending on how the site is built. Run this report and be sure to track how many pages within your site are indexed by Google to display in possible search results. The more pages that are indexed, the better opportunity your pages have to show in search and therefore to help your business get discovered by people looking for products or services like yours. 


Other Tools


Bing Site Submission


Next you want to head over to Bing and submit your site to the search engine . You can also set up Bing webmaster tools and find resources including:


Key Links


• Submit your Site to Bing


• Bing Places for Business


Yahoo! Site Submission


The last free tool and site submission is to Yahoo!. As the third largest search engine in the world it doesn't compare to the likes of Google, yet it is still important to getting your business or non-profit noticed online. According to Wikipedia, here is how search engines stack up: As of February 2015 it is the third largest search engine in the US by the query volume at 12.8%, after its competitors Google at 64.5% and Bing at 19.8%. You can get started on Yahoo! here.  


These free site submission tools will get your site noticed in search results online. 

Mobile App Development Near Me

By Kyle Patterson • 05 May, 2024
Unlocking Business Success with Mobile Apps: A Comprehensive Guide In today's digital age, mobile apps have become indispensable tools for businesses looking to stay competitive and engage with their customers effectively. From enhancing customer experiences to boosting sales and streamlining operations, mobile apps offer a myriad of benefits that can propel your business to new heights. Let's delve into the key advantages of incorporating mobile apps into your business strategy. 1. Enhanced Customer Engagement Mobile apps provide a direct channel of communication with your customers, allowing you to engage with them in real time. Features such as push notifications, personalized content, and in-app messaging enable you to deliver targeted marketing messages and updates, keeping your audience informed and engaged. This level of interaction fosters stronger relationships with customers, leading to increased loyalty and repeat business. 2. Improved Accessibility and Convenience With mobile apps, your business is accessible to customers anytime, anywhere. Whether they're on the go or relaxing at home, users can access your products or services with a few taps on their smartphones or tablets. This convenience not only enhances the user experience but also increases the likelihood of conversions and sales as customers can make purchases or inquiries instantly. 3. Enhanced Brand Visibility and Recognition Having a mobile app for your business can significantly boost your brand's visibility and recognition. Apps act as a constant reminder of your brand on users' devices, reinforcing brand awareness and familiarity. A well-designed app with engaging features and a user-friendly interface can leave a lasting impression on customers, making your brand more memorable and recognizable in a crowded market. 4. Personalized Customer Experience Mobile apps allow you to gather valuable data and insights about your customers' preferences, behavior, and interactions. With this information, you can personalize the user experience by offering tailored content, recommendations, and promotions based on individual interests and buying patterns. Personalization not only enhances customer satisfaction but also increases the likelihood of conversions and repeat business. 5. Streamlined Business Operations Internally, mobile apps can streamline various business operations and processes, leading to increased efficiency and productivity. Whether it's inventory management, order processing, or communication within teams, mobile apps can automate tasks, reduce manual errors, and facilitate seamless collaboration. This optimization of workflows translates into cost savings and improved overall performance. 6. Competitive Advantage In a competitive business landscape, having a mobile app can give you a significant edge over competitors who rely solely on traditional channels. A well-executed app strategy demonstrates your commitment to innovation, customer-centricity, and adaptability to modern technologies. It allows you to stay ahead of market trends, attract tech-savvy customers, and differentiate your brand in the market. 7. Data-driven Insights and Analytics Mobile apps provide valuable data and analytics that can inform strategic decision-making and marketing strategies. Through app analytics, you can track user engagement, conversion rates, customer feedback, and more, gaining actionable insights into your app's performance and areas for improvement. These data-driven insights empower you to make data-backed decisions that drive business growth and success. Embrace the Power of Mobile Apps for Your Business In conclusion, mobile apps offer a plethora of benefits that can transform your business and drive sustainable growth. From enhancing customer engagement and loyalty to streamlining operations and gaining a competitive advantage, the advantages of mobile apps are undeniable. Whether you're a small startup or an established enterprise, integrating a mobile app into your business strategy can pave the way for success in today's digital era. Ready to harness the power of mobile apps for your business? Contact us today to learn how our mobile app development services can help you achieve your goals and unlock new opportunities.
pasadena-marketing-agencies-near-me-california

Why partnering with a marketing agency works for small businesses

By Kyle Patterson • 24 Apr, 2024
Partnering with an agency can provide increased ROI
A woman is talking on a cell phone in a red telephone booth.

The cure for the common cold call

By Kyle Patterson • 15 Mar, 2024
Forget the cold calls and capture business online with search engine marketing campaigns
search-campaigns-that-convert

💰Create campaigns that convert

By Kyle Patterson • 12 Mar, 2024
5 tips to make your search advertising campaigns more effective
A person is typing on a laptop next to a cup of coffee.

Is it possible to rank your website on page 1 of Google search?

By Kyle Patterson • 05 Mar, 2024
Best practices for ranking on page one of Google
A tablet is open to a google search page.

Google search - make it work for you

By Kyle Patterson • 26 Feb, 2024
Grow your business with online search campaigns
A crowd of people are walking down a city street.

6 ways to grow your email list

By Kyle Patterson • 22 Jan, 2024
Growing your email list takes intentionality
making-the-most-of-your-website-l2-digital-pasadena-ca

9 ways to maximize your website's effectiveness

By Kyle Patterson • 12 Jan, 2024
Making the most of your investment in digital marketing
A man in a hoodie is sitting at a desk using a cell phone.

What the California Consumer Privacy Act means for your business website

05 Dec, 2023
The CCPA requires businesses to disclose when cookies are used on their website
email-marketing-results-strategy

Email marketing strategy for your business

By Kyle Patterson • 24 Nov, 2023
Email marketing is essential to your marketing plan. The key regarding your email list is you own it. You're not renting someone else's audience, you own the audience and it's an asset for your business. You can market to your email list over and over again.
More Posts
Share by: