Blog Layout

Your Business Website: Asset or Liability?

lemaster • Aug 31, 2016
Your Business Website: Asset or Liability? 

What is your website design saying about your company?

Spending some time thinking through your strategy and goals for your website will pay dividends for many years to come. The fact is your website is how 80%+ people research your business and industry before making a purchase decision. If done correctly, your website can be an asset for your business, not a liability. It can literally sell while you sleep. So how is yours working for you? 


Here are a few questions to consider to get you started: 


• What are 3-5 goals you have for your website? What does success look like?

• What function in the sales process do you see your website playing?

• What type of content and commitment are you willing to give to your site?


These are all questions you want to ask before you get started on planning and developing your website. Depending on your business and industry, some websites are strictly informational, others are fully functioning e-commerce websites. Others are lead generators for off-line phone calls or contacts. Others are list building sites that help you capture email addresses and contact information. What role will yours play? Defining what success looks like for you helps keep you and the website designer / project manager on the same page. 


Next, you want to insist on designing your site based on responsive technology. Responsive design functions no matter the device it is being viewed on. You also want a site that meets your needs according to your work on strategy. If your goal is developing leads for your business, you need a way to capture email addresses and potentially a free download or some type of value added offer for every visitor. 


If your goal is to sell online, make sure your site can integrate with shopping carts and can handle e-commerce and credit card transactions.


While we are talking about strategy I would be remiss to fail to mention the importance of sharing quality content on your website. Not only is content key in adding value to your website visitor, but it also helps search engines like Google recognize that you know what your talking about. Your main content pages and a blog connected to your site can help establish you as an authority and expert in your field. Information is so widely available today that keeping all your expertise and knowledge to yourself is no longer a good business strategy. Selling by teaching is a growing trend ii online business and something that can prove to help your business, not hurt it. As you show yourself an expert and authority in the topic you are selling you gain trust and establish rapport with your audience. As you do this your clients and audience will come back to you for more. If you can show that you solve their problem, they’ll come back for more.


So what is your business saying about your company and your capabilities? It's often the first place a prospective client will go to do their research about your company. 


Secondly, how are search engines ranking your website? Go ahead and search Google for a service you offer in the geography you're located. Does your business appear on page 1 of the results? If not, you're giving up business to your competitors and making it difficult for prospective clients to find you. Let's change that. By implementing a few of our proven website optimization and marketing tactics, we can begin generating quality, qualified leads for you to close and convert into long lasting clients and maybe even friends. 

Mobile App Development Near Me

By Kyle Patterson • 05 May, 2024
Unlocking Business Success with Mobile Apps: A Comprehensive Guide In today's digital age, mobile apps have become indispensable tools for businesses looking to stay competitive and engage with their customers effectively. From enhancing customer experiences to boosting sales and streamlining operations, mobile apps offer a myriad of benefits that can propel your business to new heights. Let's delve into the key advantages of incorporating mobile apps into your business strategy. 1. Enhanced Customer Engagement Mobile apps provide a direct channel of communication with your customers, allowing you to engage with them in real time. Features such as push notifications, personalized content, and in-app messaging enable you to deliver targeted marketing messages and updates, keeping your audience informed and engaged. This level of interaction fosters stronger relationships with customers, leading to increased loyalty and repeat business. 2. Improved Accessibility and Convenience With mobile apps, your business is accessible to customers anytime, anywhere. Whether they're on the go or relaxing at home, users can access your products or services with a few taps on their smartphones or tablets. This convenience not only enhances the user experience but also increases the likelihood of conversions and sales as customers can make purchases or inquiries instantly. 3. Enhanced Brand Visibility and Recognition Having a mobile app for your business can significantly boost your brand's visibility and recognition. Apps act as a constant reminder of your brand on users' devices, reinforcing brand awareness and familiarity. A well-designed app with engaging features and a user-friendly interface can leave a lasting impression on customers, making your brand more memorable and recognizable in a crowded market. 4. Personalized Customer Experience Mobile apps allow you to gather valuable data and insights about your customers' preferences, behavior, and interactions. With this information, you can personalize the user experience by offering tailored content, recommendations, and promotions based on individual interests and buying patterns. Personalization not only enhances customer satisfaction but also increases the likelihood of conversions and repeat business. 5. Streamlined Business Operations Internally, mobile apps can streamline various business operations and processes, leading to increased efficiency and productivity. Whether it's inventory management, order processing, or communication within teams, mobile apps can automate tasks, reduce manual errors, and facilitate seamless collaboration. This optimization of workflows translates into cost savings and improved overall performance. 6. Competitive Advantage In a competitive business landscape, having a mobile app can give you a significant edge over competitors who rely solely on traditional channels. A well-executed app strategy demonstrates your commitment to innovation, customer-centricity, and adaptability to modern technologies. It allows you to stay ahead of market trends, attract tech-savvy customers, and differentiate your brand in the market. 7. Data-driven Insights and Analytics Mobile apps provide valuable data and analytics that can inform strategic decision-making and marketing strategies. Through app analytics, you can track user engagement, conversion rates, customer feedback, and more, gaining actionable insights into your app's performance and areas for improvement. These data-driven insights empower you to make data-backed decisions that drive business growth and success. Embrace the Power of Mobile Apps for Your Business In conclusion, mobile apps offer a plethora of benefits that can transform your business and drive sustainable growth. From enhancing customer engagement and loyalty to streamlining operations and gaining a competitive advantage, the advantages of mobile apps are undeniable. Whether you're a small startup or an established enterprise, integrating a mobile app into your business strategy can pave the way for success in today's digital era. Ready to harness the power of mobile apps for your business? Contact us today to learn how our mobile app development services can help you achieve your goals and unlock new opportunities.
pasadena-marketing-agencies-near-me-california

Why partnering with a marketing agency works for small businesses

By Kyle Patterson • 24 Apr, 2024
Partnering with an agency can provide increased ROI
A woman is talking on a cell phone in a red telephone booth.

The cure for the common cold call

By Kyle Patterson • 15 Mar, 2024
Forget the cold calls and capture business online with search engine marketing campaigns
search-campaigns-that-convert

💰Create campaigns that convert

By Kyle Patterson • 12 Mar, 2024
5 tips to make your search advertising campaigns more effective
A person is typing on a laptop next to a cup of coffee.

Is it possible to rank your website on page 1 of Google search?

By Kyle Patterson • 05 Mar, 2024
Best practices for ranking on page one of Google
A tablet is open to a google search page.

Google search - make it work for you

By Kyle Patterson • 26 Feb, 2024
Grow your business with online search campaigns
A crowd of people are walking down a city street.

6 ways to grow your email list

By Kyle Patterson • 22 Jan, 2024
Growing your email list takes intentionality
making-the-most-of-your-website-l2-digital-pasadena-ca

9 ways to maximize your website's effectiveness

By Kyle Patterson • 12 Jan, 2024
Making the most of your investment in digital marketing
A man in a hoodie is sitting at a desk using a cell phone.

What the California Consumer Privacy Act means for your business website

05 Dec, 2023
The CCPA requires businesses to disclose when cookies are used on their website
email-marketing-results-strategy

Email marketing strategy for your business

By Kyle Patterson • 24 Nov, 2023
Email marketing is essential to your marketing plan. The key regarding your email list is you own it. You're not renting someone else's audience, you own the audience and it's an asset for your business. You can market to your email list over and over again.
More Posts
Share by: