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Generating Online Business Reviews

lemaster • Sep 28, 2016
Generating Online Reviews for Your Business

Online Reviews Play a Critical Role in the Sales Funnel

The next step toward succeeding online is generating quality, genuine and honest online business reviewsfrom current customers on major websites. These sites include (but are not limited to) Google, Yelp and Facebook.


As potential customers begin their research process online towards purchase, online reviews play a key part in helping your company or organization be considered and getting noticed. Many companies have hundreds of satisfied and happy customers and may even get thank you notes and appreciation letters in the mail but have nothing online to show for it. That can and needs to change, as fast as possible.


Here are a few things you can do immediately to get this process started:


1) For starters, you need to make sure your company or organization has an account set up with each of the three sites I mentioned to start. Most companies by now have a Facebook account. Google recently changed how they are servicing small businesses and are now directing businesses and non-profits to set up a Google My Business account.


2) Ask for reviews. When your customers mention their satisfaction with your product and service, ask them to leave a review online. Most people are absolutely willing to help you out, so ask and tell them where to go or send a link to your page. Make it easy for them to find and they are likely to respond. Additionally you could include a link in your email signature and periodically remind people via social media to leave a review. 


3) Set up a Yelp page. Yelp is a big when it comes to small businesses. You need a presence on here and I encourage you to actively engage with reviews and mentions of your business. Yelp is offers business owners a free account which includes:


• A two way conversation between your customers and the business owner online


• The ability to respond to a review with a private message or public comment.

•   Photos and business information


• Upload photos, add a link to your website, and ensure that your hours are up to date so consumers searching for your business can easily find it.

    Business analytics


• Track visitor engagement and customer leads from your Yelp Business Page.


There are also paid features and advertising options on Yelp that may be a benefit to you.


4) There are a number of other sites that you want to consider having a presence on. You want to make sure your listings and information is correct on your local chamber of commerce pages, Superpages and other online directories. Major search engines look to these data mines for updated information about your business. The more sites lining up as correct information the better and more likely your listing will appear. The more sites you build a presence on the greater links you will generate back to your site. The more links back to your site, the higher authority your site will have with search engines. So if you sell products on Amazon, obviously this is a no-brainer to encourage customers to give you a review. Same thing with music or books on iTunes. 


5) Yahoo! Local Listings is another resource for locally owned and operated businesses. Through Yahoo! Local Listings your customers can rate you on a system of 1 star to 5 stars.

Mobile App Development Near Me

By Kyle Patterson • 05 May, 2024
Unlocking Business Success with Mobile Apps: A Comprehensive Guide In today's digital age, mobile apps have become indispensable tools for businesses looking to stay competitive and engage with their customers effectively. From enhancing customer experiences to boosting sales and streamlining operations, mobile apps offer a myriad of benefits that can propel your business to new heights. Let's delve into the key advantages of incorporating mobile apps into your business strategy. 1. Enhanced Customer Engagement Mobile apps provide a direct channel of communication with your customers, allowing you to engage with them in real time. Features such as push notifications, personalized content, and in-app messaging enable you to deliver targeted marketing messages and updates, keeping your audience informed and engaged. This level of interaction fosters stronger relationships with customers, leading to increased loyalty and repeat business. 2. Improved Accessibility and Convenience With mobile apps, your business is accessible to customers anytime, anywhere. Whether they're on the go or relaxing at home, users can access your products or services with a few taps on their smartphones or tablets. This convenience not only enhances the user experience but also increases the likelihood of conversions and sales as customers can make purchases or inquiries instantly. 3. Enhanced Brand Visibility and Recognition Having a mobile app for your business can significantly boost your brand's visibility and recognition. Apps act as a constant reminder of your brand on users' devices, reinforcing brand awareness and familiarity. A well-designed app with engaging features and a user-friendly interface can leave a lasting impression on customers, making your brand more memorable and recognizable in a crowded market. 4. Personalized Customer Experience Mobile apps allow you to gather valuable data and insights about your customers' preferences, behavior, and interactions. With this information, you can personalize the user experience by offering tailored content, recommendations, and promotions based on individual interests and buying patterns. Personalization not only enhances customer satisfaction but also increases the likelihood of conversions and repeat business. 5. Streamlined Business Operations Internally, mobile apps can streamline various business operations and processes, leading to increased efficiency and productivity. Whether it's inventory management, order processing, or communication within teams, mobile apps can automate tasks, reduce manual errors, and facilitate seamless collaboration. This optimization of workflows translates into cost savings and improved overall performance. 6. Competitive Advantage In a competitive business landscape, having a mobile app can give you a significant edge over competitors who rely solely on traditional channels. A well-executed app strategy demonstrates your commitment to innovation, customer-centricity, and adaptability to modern technologies. It allows you to stay ahead of market trends, attract tech-savvy customers, and differentiate your brand in the market. 7. Data-driven Insights and Analytics Mobile apps provide valuable data and analytics that can inform strategic decision-making and marketing strategies. Through app analytics, you can track user engagement, conversion rates, customer feedback, and more, gaining actionable insights into your app's performance and areas for improvement. These data-driven insights empower you to make data-backed decisions that drive business growth and success. Embrace the Power of Mobile Apps for Your Business In conclusion, mobile apps offer a plethora of benefits that can transform your business and drive sustainable growth. From enhancing customer engagement and loyalty to streamlining operations and gaining a competitive advantage, the advantages of mobile apps are undeniable. Whether you're a small startup or an established enterprise, integrating a mobile app into your business strategy can pave the way for success in today's digital era. Ready to harness the power of mobile apps for your business? Contact us today to learn how our mobile app development services can help you achieve your goals and unlock new opportunities.
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