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11 important considerations for building your website

Kyle Patterson • Sep 27, 2021

How to make your website a strategic brand building and business asset

Whether you’re just starting a new business or have been established for quite some time, building the right website to represent your business is an important decision every business owner needs to make. 


In today’s competitive marketplace, distinguishing your business from the rest of the crowd starts with a well built, high quality website with well written copy that converts. The truth is anyone can throw up a website and say they’re open for business but just because the website is online, doesn’t mean it’s going to bring in new customers or communicate the value of your business in the marketplace. The fact is, your customers or prospective customers can likely find a competitor that can do the same thing you can do.


Our philosophy around creating a website is such that your website is a very central part of your brand and a distinguishing part of your business. Therefore, the right amount of time, effort, creativity needs to go into producing the right website for your business so that it produces the results you’re hoping for and brings in new business for your bottom line. Here are a few questions to consider as you embark on a website redesign or website launch.


What is the main goal or action you want people to take when they arrive on your website? 

It could be eCommerce, appointments, contacts, blog readers, email subscribers, etc. 


Branding?

Have you expressed your mission, vision, values, and used this to inspire your visual identity and messaging. Advertising agencies like L2 Digital can help you connect these areas to build a brand your customers love.

  1. Brand Heart: This is an articulation of your brand’s core principles 
  2. Brand name. 
  3. Brand essence: This is your voice, tone, and personality. 
  4. Competitive Analysis/SWOT Analysis. Understanding what differentiates you in the marketplace.
  5. Customer Personas/Market Analysis. Knowing you your customers are and who you are trying to reach.
  6. Messaging: Know your tagline, value proposition, and messaging pillars to ensure your visual identity communicates the right story.
  7. Marketing plan strategy.


What colors represent your company?

This should be consistent from your logo, to your social, to your website. A consistent look and feel builds trust and distinguishes your company. 


Typeface - Your typeface selection can say a lot about who you are as a company. This should be consistent across the board. 


Content - The quality of the content on your website is communicating either positively or negatively about your business. The tone of voice are you using for your content is so important and should be consistent. Spend the most time on your ABOUT page as it's one of the most viewed pages on any website.


Logo - should be a visual representation of your branding. 


Photography - The importance of your visual identity can't be overemphasized.

What features do you want included?
Scheduling

Ecommerce

Credit Card Processing

What time frame do you need your website created in? 

This is the actual design time on the website once you've solidified the content, brand, colors, logo, goals for the website and more.

How will you update the website?

Creating a website and letting it sit there and get stale is a waste of time. You need to keep the content fresh, update your pages, maintain an active blog, and update your products and services regularly so your business continues to grow. 

What’s your marketing plan for your website? 

Build it and they will come is not the right strategy for your website. Build it and promote it is. Starting with SEO and moving to social, keyword ads, and more will help you connect with the right people looking for your products and services.


Hopefully this list will help you think about the time and detail that needs to go into creating your website. L2 Digital Marketing handles the entire branding, visual, photography, content development and solutions for your company. If you've already completed some of these steps, we can simply design the layout of the site based on your specs and to your exact liking. Either way, we're here to serve. Contact us here to learn more.

Mobile App Development Near Me

By Kyle Patterson • 05 May, 2024
Unlocking Business Success with Mobile Apps: A Comprehensive Guide In today's digital age, mobile apps have become indispensable tools for businesses looking to stay competitive and engage with their customers effectively. From enhancing customer experiences to boosting sales and streamlining operations, mobile apps offer a myriad of benefits that can propel your business to new heights. Let's delve into the key advantages of incorporating mobile apps into your business strategy. 1. Enhanced Customer Engagement Mobile apps provide a direct channel of communication with your customers, allowing you to engage with them in real time. Features such as push notifications, personalized content, and in-app messaging enable you to deliver targeted marketing messages and updates, keeping your audience informed and engaged. This level of interaction fosters stronger relationships with customers, leading to increased loyalty and repeat business. 2. Improved Accessibility and Convenience With mobile apps, your business is accessible to customers anytime, anywhere. Whether they're on the go or relaxing at home, users can access your products or services with a few taps on their smartphones or tablets. This convenience not only enhances the user experience but also increases the likelihood of conversions and sales as customers can make purchases or inquiries instantly. 3. Enhanced Brand Visibility and Recognition Having a mobile app for your business can significantly boost your brand's visibility and recognition. Apps act as a constant reminder of your brand on users' devices, reinforcing brand awareness and familiarity. A well-designed app with engaging features and a user-friendly interface can leave a lasting impression on customers, making your brand more memorable and recognizable in a crowded market. 4. Personalized Customer Experience Mobile apps allow you to gather valuable data and insights about your customers' preferences, behavior, and interactions. With this information, you can personalize the user experience by offering tailored content, recommendations, and promotions based on individual interests and buying patterns. Personalization not only enhances customer satisfaction but also increases the likelihood of conversions and repeat business. 5. Streamlined Business Operations Internally, mobile apps can streamline various business operations and processes, leading to increased efficiency and productivity. Whether it's inventory management, order processing, or communication within teams, mobile apps can automate tasks, reduce manual errors, and facilitate seamless collaboration. This optimization of workflows translates into cost savings and improved overall performance. 6. Competitive Advantage In a competitive business landscape, having a mobile app can give you a significant edge over competitors who rely solely on traditional channels. A well-executed app strategy demonstrates your commitment to innovation, customer-centricity, and adaptability to modern technologies. It allows you to stay ahead of market trends, attract tech-savvy customers, and differentiate your brand in the market. 7. Data-driven Insights and Analytics Mobile apps provide valuable data and analytics that can inform strategic decision-making and marketing strategies. Through app analytics, you can track user engagement, conversion rates, customer feedback, and more, gaining actionable insights into your app's performance and areas for improvement. These data-driven insights empower you to make data-backed decisions that drive business growth and success. Embrace the Power of Mobile Apps for Your Business In conclusion, mobile apps offer a plethora of benefits that can transform your business and drive sustainable growth. From enhancing customer engagement and loyalty to streamlining operations and gaining a competitive advantage, the advantages of mobile apps are undeniable. Whether you're a small startup or an established enterprise, integrating a mobile app into your business strategy can pave the way for success in today's digital era. Ready to harness the power of mobile apps for your business? Contact us today to learn how our mobile app development services can help you achieve your goals and unlock new opportunities.
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