Landies Chocolate Infusion Video Demo

Project Script

• 1 Opening shot. 3 sec 
• A pretzel - Naked lightly salted 3 chamber pretzel maybe 3 seconds no chocolate at this point

• 2 Hero shot of filling. 5-7 seconds
• The chocolate and caramel filling the 2 large chambers of the pretzel this is the STAR of the product 

• 3 Into the chocolate bath 4 sec 
• After the chambers are filled the chamber filled pretzel gets drenched or submerged into a chocolate bath 

• 4 Out of the chocolate bath ~5 sec 
• after being submerged the chocolate covered pretzel emerges out of the chocolate bath - slowly rotating 

• 5 Pecan rain 2-3 sec 
• pecan pieces begin to rain down from heaven

• 6 Caramel lava. 5 sec
• The completed chocolate pretzel gets split and the caramel lava oozes out of the 2 chambers of the chocolate pretzel 

• 7 
• Packshot. Logo animation, motto, etc. (3-4 sec)

Long term value & multiple uses

Video will be used online, television, and multiple versions for use across popular social media channels.